Balancing management data needs against “make work” projects

When we talk about CRM Implementation what we really are asking ourselves is how are we going to get our people to use it, use it effectively and use it repeatably and reliably? In the end, it’s all about adoption!

In order to improve the time to implement and increase early adoption rates, it is imperative that you create a value proposition to show your customer facing employees the value of entering the data into the tool.  Getting early buy-in by taking feedback from users users on what data they see is valuable, how and when it is entered and maintained, what it will ultimately be used for and, most importantly, how it can improve performance sets the stage for a successful implementation.

Getting buy-in is critical because depending on what you want to use the data for (forecasting, product development, marketing programs) having the data accurate and up to date is critical to top performance.  If the systems are not current, the data is useless.

After all, bad or incomplete data is worse than no data at all!