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Category: "Strategy"

Step 1 – Building a Go to Market Strategy

Sep 22, 2022 | 0 Comments | 2 min read

What is an Ideal Customer? One of the most overlooked components of a successful go to market strategy is the definition of the ideal target customer. Knowing the type of person who buys the product or service offered is crucial because it helps you focus...

An approach to growth

Aug 31, 2022 | 0 Comments | 3 min read

What are the keys to driving sustainable product profitability? I have a feeling that the following statistic will shock you. According to the Bureau of Labor statistics, 50% of new businesses will fail in the first 60 months and up to 70% will cease to exist...