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Category: "Product Marketing"

An approach to growth

Aug 31, 2022 | 0 Comments | 3 min read

What are the keys to driving sustainable product profitability? I have a feeling that the following statistic will shock you. According to the Bureau of Labor statistics, 50% of new businesses will fail in the first 60 months and up to 70% will cease to exist...

Metrics Product Marketing

Managing a VOC Interaction

Aug 4, 2022 | 0 Comments | 2 min read

Sales has to play a role in effective VOC programs When it comes to Voice of Customer (VOC) and new product innovation, how involved is your sales team in the process? Are they part of the collection, part of the strategy, data points on the VOC road or integral...